HOW WE USE YOUR PERSONAL DATA
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
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For the purpose for which it was collected and for related purposes which we consider fall within your reasonable expectations, for example where we need to perform the contract we are about to enter into or have entered into with you.
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Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
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Where we need to comply with a legal or regulatory obligation.
Click here *(link to Purposes for Which We Will Use and Disclose Your Personal Data)* to find out more about the types of lawful basis that we will rely on to process, use and disclose your personal data.
Generally, we are not required to rely on consent as a legal basis for processing, using and disclosing your personal data. However, we do seek your consent in relation to sending third party direct marketing communications to you via different means including email, phone call, website notification or text message. You have the right to withdraw consent to marketing communications at any time by contacting our customer service.
Purposes for Which We Will Use and Disclose Your Personal Data
We have set out below, in a table format, a description of some or all the ways we plan to use and disclose your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. You expressly authorize us, our affiliates and our authorized service providers to use your personal information for the uses we provided in the table below. We may contact you and communicate with you on how plan to use or disclose your personal data.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using and disclosing your data. Please contact our customer service if you need details about the specific legal ground, we are relying on to process your personal data where more than one ground has been set out in the table below.
| Purpose/Activity | Type of data | Examples of lawful basis for processing, using and disclosing including basis of legitimate interest |
|---|---|---|
| To register you as a new customer | (a) Identity (b) Contact (c) Financial | Performance of a contract with you |
To provide you with the service, including fulfillment or renewal thereof, and/or maintenance or administration related thereto; to fulfill your requests for the services, and our affiliates’ products and services; to process and deliver your order including: (a) Manage payments, fees and charges (b) Collect and recover money owed to us | (a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications | (a) Performance of a contract with you (b) Necessary for our legitimate interests (e.g. to recover debts due to us) |
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or take a survey | (a) Identity (b) Contact (c) Profile (d) Marketing and Communications | (a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (e.g. to keep our records updated and to study how customers use our products/services) |
To enable you to partake in a prize draw, competition or complete a survey | (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications | (a) Performance of a contract with you (b) Necessary for our legitimate interests (e.g. including to study how customers use our products/services, to develop them and grow our business) |
To administer and protect our business and this website/app (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity (b) Contact (c) Technical | (a) Necessary for our legitimate interests (e.g. for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation |
To customize our and our affiliates’ advertising, promotional and marketing activities; to inform our advertisers or sponsors or their respective representatives how many have responded to an advertisement or promotion; to deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you; To use as a basis for us to display targeted advertisements in the service, the website and/or the application/s; | (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical | Necessary for our legitimate interests (e.g. to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
To conduct research, survey and perform statistical analyses of user behavior in order to measure relative consumer interest on our and our affiliate’s services, products, and activities; to use data analytics to improve our website, products/services, marketing, customer relationships and experiences | (a) Technical (b) Usage | Necessary for our legitimate interests (e.g. to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
To market, promote and advertise our and our affiliate’s service, website/s, application/s, and/or products, services, events, initiatives and activities; to make suggestions and recommendations to you about goods or services that may be of interest to you | (a) Identity (b) Contact (c) Technical (d) Usage (e) Profile | Necessary for our legitimate interests (e.g. to develop our products/services and grow our business) |
To promote and manage our and our affiliates’ customer loyalty program/s, or any loyalty program that we may participate in; to promote and manage our customer loyalty programs | (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical | Necessary for our legitimate interests (e.g. to develop our products/services and grow our business) |
To pass on information to the relevant government agency or institution for fraud information | (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical (g) others | Necessary for us to comply with our legal obligation. |
To investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violation of the terms of our service, or as otherwise required by law | (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical (g) others | Necessary for our legitimate interests (e.g. to protect our business) and for us to comply with our legal obligation. |
To transfer information if our service is acquired by another company | (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical (g) others | Necessary for our legitimate business interests and the performance of the contract with you. |
To respond to subpoenas, court orders or legal processes, or to establish or exercise our rights or defend legal claims against us | As may be requested, which may include: (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical | Necessary for us to comply with legal obligation. |
Marketing
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. When you register with us we will ask if you would like to receive marketing communications, and you can change your marketing choices online, over the phone or in writing at any time.
Promotional Offers from Us
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
You will receive marketing communications from us if you have requested information from us or have provided your consent to receive marketing emails from us and purchased goods or services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving marketing emails.
Third-Party Marketing
We will get your express opt-in consent before we share your personal data with any company outside ABS-CBN group of companies for marketing purposes.
Opting Out
You can ask us or third parties to stop sending you marketing messages at any time by clicking the unsubscribe link found in each of the marketing emails you receive from us or by contacting our customer service.
Where you opt out of receiving these marketing messages, you are not prohibiting us from using your personal data for other purposes, including personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.
Cookies
If you disable or refuse cookies, please note that some parts of this website/apps may become inaccessible or not function properly. For more information about the cookies we use, please see our Cookie Policy.
Change Of Purpose
Unless otherwise required or permitted by law, we will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact our customer service. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.